Strategy-based brand identity design that creates a lasting visual impact

Branding is not just a beautiful design. It’s your unique story, an experience that your customers go through each time they interact with your brand. It has to be irresistible, it has to be memorable and it has to connect with your audience at a deep, emotional level.

Brand Identity Design

• Brand Strategy
• Mood board & visual direction
• Main logo
• Alternate logo & submark
• Color palette
• Typography Suite
• Brand style guide
• Business card design

*Additional brand collateral available upon request depending on your needs


starting $2000 USD / $2700 CAD

4-6 weeks

Brand Strategy

This involves discovering and laying a solid foundation for your brand. We will go through your brand’s values, positioning, target audience, and competitors' research to create a cohesive brand identity that connects with your dream customers.

stage one

Design & Refine

This includes logo design, typography selection, creating a color palette, and design of other additional elements. You’ll be able to choose between 3 design concepts, after which I’ll polish the selected concept and send you the finalized files.

stage three

Visual Exploration

This stage involves creating a mood board and finding solutions for the design problems. The visual direction will depend on how you want people to feel when interacting with your brand and what brand traits you want to express through your visuals.

stage two


What if I just need a logo?

Brand Design Package is more than just a logo; it’s your unique brand strategy and its expression through other brand collaterals. Check out my VIP Design Day Package if you don’t need the whole Brand Package.

What happens if I’m not satisfied?

I have a very extensive mood board process that ensures I know your expectations to deliver the best results. However, after paying a 1/3 nonrefundable deposit, if you feel that I’m not creating the design you wanted, you won’t be required to pay the remaining balance.

sneak peek into my recent projects

ayven loft

Website design for a creative studio space


Custom brand and website design