How SEO Can Grow Your Business

Everyone has heard of SEO. People know by now that if you have a website, SEO is an important thing that you have to look into. Now let’s see why it’s important and how it can actually help you grow your business.

SEO is a term for all different methods you can use to increase visibility of your website, in other words drive organic traffic. Sounds easy, but the fact that all these search engine algorithms change constantly doesn’t help. The world of SEO is packed with many different tools and practices that keep updating. In other words, it’s a never ending journey (I know, very promising).

Let’s see what SEO tools and practices are important for growing your business.

1. User Experience

Google wants to give the best experience to its users. If your visitors come and leave right away, Google gets a signal that your website doesn’t have what people are looking for and your ranking goes down. 

Your website should have relevant information. Always ask yourself, “What is my visitor trying to find? What do they want to accomplish?” If your website provides relevant information, Google will detect it and start showing your website to more people. 

If your website is fast, clear and simple – people will be able to find the information they need quicker. If your website is easily navigable, with no excess clutter and ads – people will find your website more enjoyable, and you’ll naturally get more traffic.

2. SEO Results Analytics

Every website is a work in progress and analytics give sooooo much information you could use to your advantage. 

For example, Google Analytics monitors and analyzes your website traffic, which can provide ample insight into how people use your website. You can see how much time users spend on all the pages, which pages are more popular and which ones need improvement. You can see what country/city your visitors are from, during what time of the day they are most active, how many people are interested in your product, and how many of them actually take action. 

All this information can help you tailor your website to YOUR audience. This way your people get what they want and actually have a good experience.

3. Great Content

What’s great content and how is it related to SEO? As we mentioned before, to create an amazing user experience we need relevant content. And not just relevant but SEO-friendly. 

The first thing we should strive for is evergreen content. Can you imagine writing one article that will constantly bring you clients year after year? If your content is helpful and relevant to your products or services, and focuses on solving real issues, it will bring the right kind of visitors. The visitors that can potentially become your clients. 

Of course you can invest in ads to attract more people, but great content will attract the customers that are actually looking to buy.

There are lots of ways to create SEO-friendly content. Some of them include keywords, catchy headlines, optimized images, optimized meta descriptions and much more.

4. Brand Awareness

Can you imagine hitting the front page of Google search? “There are over 70,000 Google searches each second.” And most likely someone is looking for what you have to offer. Even if they don’t buy from you and even if they don’t click into your website, people see you and start associating your business with solutions they are looking for. Let alone the authority you are building by being ranked so high by Google. 

It creates trust. 

And if you’re worried about competition, SEO alone can make your customers choose you over your competitors. We trust Google. And if Google ranks one company higher than the rest people tend to think there is a reason for that.

That’s why success of your business online greatly depends on the technical elements of SEO.

Final Words

There are many practices that can help your business grow. Among the pool of different tools, SEO is one of the most efficient and affordable ways to boost your business. You definitely won’t see results overnight, SEO takes time. However it will help attract the right clients, who are actually looking for your services. See it as a long-term success strategy – the sooner you start the more results you’ll get in the future.