My Complete Brand Design Process at ANADESIGNS

‍Hello, beautiful!

I’m thrilled to have you here. As your dedicated brand and website designer, I’m all set to assist you in gaining crystal clear clarity around your brand identity. In this blog post you will find the detailed steps of my brand design process. The goal is to enhance your brand image, connect with your dream clients, and ultimately build a profitable business. So let’s dive into the exciting world of brand design!

0. Introductory Call: Understanding Your Needs

The first step in our brand design process is a Discovery Call. This is where we determine if we’re a good match for each other. We’ll discuss your project details, including your budget and target launch date.

Once we agree that we’re a perfect fit, I’ll send you a Contract and an Invoice. Paying the deposit and signing the agreement will secure your place on my calendar. Now, we’re all set to embark on our brand design journey together!

1. Brand Discovery: Getting to the Heart of Your Business

Once you’re officially on board, I’ll ask you to fill out a comprehensive Brand Identity Design Questionnaire and create a Pinterest board to gather inspiration before we start designing a brand identity for your business. These steps will provide me with valuable insights to guide the visual direction of your brand and establish a strong foundation for our Brand Strategy Session. I’ll ask you more about your business’s origin story, learn about your ideal clients, and understand your aesthetic preferences and personality. We’ll discuss your business goals to align our design strategy with your aspirations.

2. Brand Strategy: The Secret Sauce of Your Brand

The brand strategy is an essential aspect of our brand design process. It involves identifying your mission, vision, purpose, brand archetype, brand positioning and more. This strategy shapes not only your brand’s aesthetic, but also how you want your business to show up in the world.

This is My Three C’s Framework:

• Customers:
  Your target audience is our focus, and understanding them is pivotal. We’ll explore who they are, their needs, and how your brand can become an integral part of their lives. By understanding what your audience wants, we can tailor your brand design to meet their needs and exceed their expectations.
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• Competitors:
  It is crucial to thoroughly investigate and analyze your competitors’ actions and approaches. What strategies are they implementing? How can we differentiate ourselves? By conducting comprehensive research, we will equip your brand with the necessary insights to to ensure you gain competitive advantage and your brand can rise above the industry noise.
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• Character:
  We will explore your brand essence and discover what makes you unique. Our first task is to identify your brand’s mission and vision, which will guide all future decisions. By understanding the purpose behind your brand and uncovering its unique archetype, we will be able to shape its personality and ensure that it is perceived in the world exactly as intended.
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3. Design Direction: Setting the Visual Tone of Your Brand, Visual exploration

With a clear understanding of your brand strategy and a deep insight into your target audience, we will start the visual exploration for your brand. This exploration will be guided by the desired emotional response you want people to experience when interacting with your brand, as well as the specific traits and characteristics you wish to express through your visuals.

With all the information gathered from the brand discovery phase and your Pinterest board, I’ll create two Brand Concepts that will represent two different design directions for your brand. They will include typefaces, colours, shapes, and photos that accurately represent your brand’s mood.

We might need to go through a couple of iterations to align our visions perfectly. However, the final product is a beautifully curated representation of your brand’s aesthetic.

4. Design Phase

My approach is client-focused, emphasizing the value of your input and the collaborative nature of the project. However, my expertise plays a crucial role in ensuring that the final design is not only aesthetically pleasing but also strategically aligned with your brand identity and the insights we’ve gathered during the discovery phase.

Here’s what you can expect from the process:

• Expert-Led Design Development:
  Once a direction is chosen, I dive into the design phase with full dedication. Drawing upon our detailed discussions from the discovery stage, I craft the optimum design solution tailored to your brand.
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• Refined Design Presentation:
  I will present to you one well-thought-out design concept since comprehensive discovery phase has already narrowed down the best strategic path, leaving no stone unturned. This efficiency allows us to dedicate our efforts to perfecting the chosen design rather than juggling multiple options.
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• Collaborative Revisions:
  You will have the opportunity to request up to three revisions, ensuring that every aspect of the design is fine-tuned to your satisfaction. I want to make sure you’re in love with your new brand identity.
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• Comprehensive Brand Asset Overview:
  During the presentation, you’ll see all the brand assets and identity deliverables included in our agreement. This holistic view helps you visualize how each element comes together to create a cohesive Brand Identity.
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• Feedback Integration:
  After presenting the design along with its accompanying collateral, I will explain the rationale behind each decision. Your feedback is crucial, and I encourage you to share your thoughts so that we can ensure the design truly represents your vision.
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This structured yet flexible process balances professional expertise with your unique insights, culminating in a brand identity that resonates with your strategy and values.

5. Final Files & Brand Guidelines: Wrapping Up the Brand Design Process

The final step of our brand design process involves delivering all your brand assets. This includes providing you with all the necessary files, as well as your brand guidelines book. The brand guidelines, also known as a brand book or brand style guide, is a comprehensive document that spans multiple pages. It outlines the specific colours, fonts, and imagery that should be used in your brand materials. It also provides guidance on how to properly use your logo, ensuring that it is displayed correctly and consistently. Its purpose is to establish how your brand visually communicates itself to the world. Maintaining consistency in your brand identity is crucial for building brand recognition and establishing a strong presence in the market. Whether it’s your website, social media profiles, or marketing materials, adhering to these guidelines will help you present a consistent and professional image.

So, are you ready to elevate your brand with a captivating and strategy-driven brand design process? If the answer is a resounding “YES!”, fill out a client application today. Let’s unleash the full potential of your brand and watch it shine!